My Client work

Gosparta.com is a website with all information regarding the Sparta High School Cross Country and Track and Field teams. The website consists of pictures, results, events, and an app to log miles in the summer. Gosparta.com is a fast, easy way to relive your favorite sports memories.

I created this video to bring attention to the importance of each other, even during quarantine. This video shows the Spring Arbor Cross Country team throughout the season and remembering why we compete for each other. I wanted to bring attention to the fact that even though we aren’t together, we still can be making each other better and competing to push each other even from a far. This demonstrates how on Gosparta.com, you can log your miles in the summer so people know you’re running. The motivation you have from others working will hopefully make everyone do the same. I made this to keep encouraging people who are running to keep putting forth their best effort. I took old videos that we had taken with each other and created a compilation of good memories combined with hardwork. I took most of the videos and cut them to be a few seconds long so it wouldn’t be too long. I put music over and also did a voiceover in adobe audition to make it sound clearer and imported it to premiere afterwards.

Gosparta.com Business Card

In my business card, I wanted to not only showcase the logo, but also the coach’s info and Sparta High School colors. I used a gradient feather to take the blue background fade into the white so it looked a little sharper. My client wanted something simple because they aren’t necessarily a business, but more like a service and aren’t getting paid. I made the card simple but also made it look professional at the same time. I had the hardest time with indesign because it was the one application I had no prior knowledge of, but as I worked through the program, I learned and progressed to make my project look better.

Exercise for Applied Social Media

While I think it may be difficult to sway to one side of social monitoring and listening, I do think that both are needed in order to make our brand grow and thrive. Since we are a startup business, we need to see that what we are doing is paying off, and make sure that there is valid growth. We also need to make sure that we are adhering to our customers voices and seeing how much they talk about us and what they are saying. I have compiled a few reasons as to why we need a budget for social monitoring and social listening:

• Feedback: In order to adapt and correct potential mistakes, we need to be able to listen to our audience and get a feel for what we need to improve upon. This is small and large scale. We need to see what people who mention us are saying and how we can respond/react, and we need to see what other companies are saying. We need to hear this feedback.
• See Growth: If we have ways of looking at our growth and success, we will be able to accurately see what areas are needed to improve and what we are doing right. We both monitoring and listening to see our mentions so we can track our progress and see if we can make it as a small business.
• Involvement: As a company who is just starting, we need to engage with our audience so we can keep them coming back and want to tell others about us. We can’t do that unless we are being fully immersed in our community online. We need to be involved to make the audience feel as if they are part of our brand so we can grow our relationship with many others around us.

We need to invest in both social monitoring and social listening if we want to successfully and accurately grow as an up and coming brand. We need every bit of information and detail to play to our advantage to make the long term a reality.