As a social media content creator, it is crucial to stay on top of the latest and greatest trends. Trends are described as a popular direction in a topic where something is changing and developing. Knowing and understanding trends is important towards growing a social media brand. As part of the Sports content creation sector, I have noticed a rise in trends, and if we jump on the trend fast and using our style, we can utilize the trend as a tool to help us grow. In order to use this trend to its fullest, we will need to do a few things before officially adapting this trend to our current social media content:

• Research: If we can formally research this specific topic to see (1. if it’s worth joining the hype (2 what the hype is about. If we can become experts on the topic and know as much about it as possible, we can then creatively and comfortably adapt it to our content style. Another aspect of research is researching what audiences are saying about this topic. If it looks like this trend is catching fire, and people that would be impacted from us posting about it are part of this audience, we need to take actions towards starting to incorporate this trend into our conversations
• Evaluate: By discussing the possibilities of the addition of the trend to the current social media campaign, we will need to keep in mind our vision as a brand and whether or not to incorporate this trend. By walking through all possibilities and if this is something that could be beneficial for our audience and brand to be involved int, then we should take the necessary steps towards becoming a part of the trend. Talking through all results and consequences is very important to remain constant as a brand.
• Testing: By simply testing out these conversations and other topics related to these trends with people in the workplace, our families, and others, can help us also get a better feel for what works and what needs improvement. Another part of the testing process is asking questions. To those that we test, we need to be intentional in asking what they thought of our involvement and thoughts on the topic.

We have a unique opportunity to experience the fullness of impacting and participating in fun, life-filling, and entertaining trends that many social media users are already becoming involved in. If we want to start these trending conversations and actions, we must first take these specific actions in order to orderly and effectively reach our intended audience.